Zero Japan: Japanese Craftsmanship and Innovation in Tableware

Welcome to ZERO JAPAN, a brand that seamlessly blends the rich heritage of Japanese pottery with contemporary design and functionality. Since our founding in 1992, we have been dedicated to creating high-quality, aesthetically pleasing ceramic products that enrich your daily life. Whether you are a tea enthusiast, a kitchen connoisseur, or someone who appreciates fine craftsmanship, ZERO JAPAN has something unique to offer.


The Origins of ZERO JAPAN

Founding and Early History

ZERO JAPAN was founded by Koji Inoue in 1992 in Gifu, Japan, a region known for its rich history in ceramic production. The company's mission was to create products that are not only functional but also aesthetically pleasing, capturing the essence of Japanese culture and craftsmanship.

Our Mission and Vision

At ZERO JAPAN, our mission is to create products that are not only functional but also enhance the beauty of everyday moments. We envision a world where traditional craftsmanship meets modern design, resulting in products that bring joy and elegance to your daily rituals.

Product Lineup


Our teapots are the cornerstone of ZERO JAPAN's product line. Known for their unique shapes, large range of vibrant colors, and practical features, these teapots are designed to elevate your tea-drinking experience.

Design and Functionality

Each teapot features a stainless steel lid and a large infuser, which not only enhances the look but are also highly functional. The lid fits securely, preventing spills, while the infuser allows for plenty of space to brew loose-leaf teas.

Materials and Craftsmanship

The mountains of Gifu offer mineral-rich clay of excellent quality. Our skilled artisans process this clay into teapots that are durable and have a smooth, elegant finish. All products are handcrafted, ensuring that each teapot is unique and of the highest quality.


In addition to teapots, ZERO JAPAN offers a wide range of tableware designed to complement your kitchen and dining space.

Cups and Mugs

Our mugs and cups are perfect for enjoying a relaxing cup of tea or coffee, whether at home or in the office. Each piece is designed to be both functional and aesthetically pleasing, embodying the same principles of design and craftsmanship as our other products.

Matcha Bowls

The matcha bowls made by ZERO JAPAN are perfect for preparing and enjoying traditional Japanese matcha. They are available in a variety of designs and colors, catering to individual tastes and preferences. Each bowl is crafted with care, ensuring a perfect balance of form and function, making them an essential addition to any tea enthusiast's collection.


The canisters offered by ZERO JAPAN are ideal for storing coffee, tea, or other kitchen essentials. They are available in various sizes and colors, allowing for customization to suit individual preferences and needs.


Design Philosophy

Aesthetic Appeal

ZERO JAPAN's design philosophy is deeply rooted in the principles of Japanese aesthetics. This includes a focus on simplicity, elegance, and the beauty of natural materials. The brand's products often feature clean lines, subtle curves, and vibrant colors, which together create a sense of harmony and balance.


While aesthetic appeal is important, ZERO JAPAN also places a strong emphasis on functionality. Each product is designed to be practical and user-friendly, ensuring that it not only looks good but also performs well in everyday use.


At ZERO JAPAN, we are committed to sustainability and ethical manufacturing practices. We use environmentally friendly materials and processes wherever possible and strive to minimize waste and reduce our carbon footprint.

Manufacturing Process

Handcrafting Techniques

One of the key aspects of ZERO JAPAN's manufacturing process is its use of traditional techniques. The majority of the tasks involved in making the raw material into the finished product are done by hand by skilled artisans.

Quality Control

ZERO JAPAN maintains strict quality control standards throughout the manufacturing process. Each product undergoes testing to ensure that it meets the brand's high standards for durability, functionality, and aesthetic appeal.

Innovation and Technology

While ZERO JAPAN values traditional techniques, it also embraces modern technology to enhance its manufacturing process. The company invests in new technologies and equipment to improve product quality.

Global Reach

International Presence

ZERO JAPAN has a strong international presence, with our products available on all continents, and in many countries around the world. Our brand has gained a loyal following among consumers who appreciate the unique blend of tradition and modernity that we offer.

International Trade Shows and Exhibitions

ZERO JAPAN actively participates in international trade shows across the globe, showcasing our innovative and high-quality products to a diverse audience. These events provide us with a platform to connect with industry professionals, retailers, and customers, and to demonstrate the unique features and craftsmanship of our ceramics. By attending prestigious trade shows in cities such as Tokyo and Frankfurt, we not only expand our global reach but also stay at the forefront of industry trends and innovations.


Customer Experience

Striving for satisfied customers

At ZERO JAPAN, we believe that building strong, personal relationships with our customers is at the heart of our business. We understand that our customers are ambassadors of our brand. By focusing on their needs, preferences, and feedback, we strive to create products that exceed expectations and foster long-term loyalty.

Customer Service

ZERO JAPAN places a strong emphasis on customer service, ensuring that customers have a positive experience from the moment they purchase a product. The company's customer service team is dedicated to addressing any questions or concerns that customers may have, and to providing prompt and helpful assistance.